ALMASA, Alambres y Mallas S.A. has a history of over 60 years in the transformation and evolution of steel through rolling, shaping, and drawing for the construction industry in Colombia and LATAM, offering generic products, some outsourced, and proprietary developments tailored to the needs of allies and clients, revolutionizing the industry.
Almasa
Steel as inspiration
What we did:
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In 2022, the company evolves from being a supplier to generating much more value in the lives of its allies and end customers through KEY construction solutions for the entire construction value chain. More than a supplier, ALMASA seeks to be a project partner.
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To achieve this, it needed to align its new business strategy with a brand that represented innovation, technology, and trust. It was the perfect opportunity for this company to add value from its brand through production, construction, and impact on the lives of its end customers. For this purpose, a brand was created that, through its assets and communications, demonstrates the higher purpose it has been building the country for 60 years and aims for much more.
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Credits:
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