CRS LEGAL

Hosts of the world

CRS Legal has established itself in Mexico as a firm known for generating personalized legal strategies, particularly in corporate, real estate, and financial/new technology law, allowing clients in Mexico and abroad to have a solid and transparent framework for their operations.

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What we did:
STRATEGY
POSITIONING
VISUAL IDENTITY

We understood that their approach was based on the idea of "translating" each legal action and its differences between clients, needs, industries, and countries. They serve as a "legal host," interpreting needs and solutions in the best possible way, regardless of barriers, especially geographical ones, ensuring that solutions flow smoothly and transparently.

We created their visual brand identity inspired by CRS's way of translating every need clearly, conveying that through them, any solution is possible, just as the act of thinking globally and transcending boundaries with legal support. The two dots represent the soul of their brand system, symbolizing their way of thinking and operating.

Credits:
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