FLEIK didn't just have a business idea; FLEIK came to revolutionize a way of living, challenging and changing the conception of work, always based on the well-being of its clients and allies. As the first organizational culture agency in Colombia, Laura and Juliana came with the idea of impacting people's well-being in their day-to-day lives.
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Fleik
Changing how we work
What we did:
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For this business idea, FLEIK needed a powerful, differentiated brand strategy that would provide the best assets for a young, revolutionary brand and the face of a business that would be a pioneer in an emerging category in the country. FLEIK had to embody the philosophy of "working to live, not living to work."
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To bring the brand to life, we needed to create a name, an identity, and a system that was versatile and demonstrated the uniqueness of each individual: their goals, their dreams, but always aligned with their well-being. For this, we created a youthful brand that represented its clients and creators; in FLEIK, like snowflakes, we are UNIQUE and irreplaceable.
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Credits:
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