ORTOMAC is a nationally leading and internationally recognized company in the field of orthopedics. It specializes in the design and manufacture of a wide range of implants, from spinal and external fixation to trauma, maxillofacial, and cranial implants, both generic and customized. All its products are developed by outstanding professionals who employ cutting-edge technology and the highest quality standards.
Ortomac
"Implante Bienestar"
What we did:
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As a business strategy, ORTOMAC aimed to become the preferred partner of world-renowned surgeons, offering innovation and quality. However, it faced a challenge: its identity did not adequately reflect the attributes, characteristics, and immense added value it brought to the medical world nor the impact on patients' quality of life.
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With a strategic approach, we needed to incorporate into ORTOMAC not only the product features, attractive to its audiences and allies but also the human component that distinguishes the company and ultimately connects with its audiences. We had to show through the brand the role of ORTOMAC as historically being part of stories and transforming thousands of lives. Today, ORTOMAC not only offers high-quality products, but through its brand, it has managed to connect with all its audiences, promoting quality of life in all its aspects and highlighting attributes and benefits through innovative, simple, clear yet infinitely powerful brand assets.
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