The fintech Mesfix has solidified its position as a leader in crowd factoring in Colombia through a robust platform. On this platform, companies seeking liquidity offer their invoices, and a large number of individuals act as investors. These investors recognize the opportunity to invest money to complete the value of each invoice through an auction, allowing the entrepreneur to receive their own resources in advance. In return, each investor receives competitive interest upon the completion of the final payment for each invoice. This dynamic provides liquidity to small and medium-sized enterprises, offering a new and unconventional source of investment with accessible amounts and an attractive return. Additionally, it provides peace of mind to invoice payers.
Plataform
Mesfix challenged us to transform its brand to accurately reflect its business model, starting from the name itself. The goal was to create a brand that offered a comprehensive value proposition for companies in need of liquidity, as well as for any type and size of investor. The brand needed to easily capture attention and inspire both current and future clients. Part of the challenge was to enable the evolution of the business by incorporating new financing and investment options through non-traditional assets.
This gave rise to Plataform, a fresh brand with a challenging language that encourages anyone to take the initiative, not wasting time but gaining, establishing a daily responsibility for both the business and investors seeking better returns than traditional platforms. The brand communicates solidity, transparency, and creativity, reflecting a powerful promise: to positively and convincingly influence and inspire the minds, hearts, and financial habits of those seeking the best investment and growth opportunities, making this happen with creativity and an unconventional vision.
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