RAD/DF

“El hemisferio derecho del derecho”

The law firm RAD capitalized on its history through a commitment to providing truly innovative solutions across a wide spectrum of areas. They stand out as experts in addressing complex legal and business matters, always approaching them with a deep understanding of their clients' environments and businesses. Seeking strength and differentiation, they partnered with DEVIS FRAIJA, a firm with a strong history, achievements, vision, goodwill, and an expert team specialized in private law. This collaboration aims to create a solid blend to tackle new challenges.

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What we did:
INTEGRATION STRATEGY
POSITIONING

We faced the challenge of integrating the best of both worlds to establish themselves as a new benchmark in the market, capitalizing on all their values and attributes to become a robust, innovative, and relevant firm. Like their partners, the firm aims to break molds and rules, except for the laws, offering a new approach to legal solutions of various kinds, where creativity complements norms.

We conducted a strategic integration of both firms to discover the power that would make them the first creative and comprehensive law firm. Blending tradition, comprehensive knowledge, achievements, goodwill, and rebellion, RAD/DF was born. This identity is inspired by presenting a different perspective that challenges conventions but respects rules. RAD/DF represents a unique way of seeing and addressing things from the "hemisferio derecho del derecho," as it would be said in Spanish.

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