The VTA brand has gained recognition in the Colombian territory and some Latin American countries as a provider of low-cost technological devices. However, its focus extends to a meticulously designed ecosystem aimed at addressing home automation efficiently, intelligently, and economically at any level and in any environment. This challenge led to the creation of a new brand, independent of its parent brand, to communicate its specific intention of simplifying life through the integration of IoT technology under an all-in-one model exclusively developed for its devices.
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VTA+
A smarter world
What we did:
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Together with our allies in creativity, Buentipo Anchor, we seek a concept focused on globalization, expressed through the brand itself, capable of exciting and inspiring anyone to enjoy technological products for the home. These products, designed with elegance and high functionality, were intended to be accessible to enhance quality of life, thus fostering positive change through the use of technology.
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Its identity was built around the emotion and dynamism that VTA+'s solutions bring to everyday life. To achieve this, we created a complete branding system that encompassed everything from the color palette and illustrations to the development of an easily understandable iconographic system for device functionalities, as well as for its packaging and communications.
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Credits:
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