The former IMOBLO brand, specializing in establishing networks of investors for the acquisition of high-appreciation properties, found the need to redefine its brand expression to align with its vision and ambition to become one of the leading startups of 2022. They sought a brand that was approachable, distinctive, and quickly positioned itself as a non-conventional investment model in Colombia, creating a positive and significant impact.
Weseed
All for one, one for all
What we did:
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The priority was for the brand, starting from its name, to establish more concrete emotional connections, inviting everyone to participate in investments with great appreciation potential as seeds to build their future. Additionally, they were in search of a unique identity, free from conventions inherited from other investment solutions, capable of communicating with the general public and encouraging them to believe in and safely participate in new plans for their future.
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Thus, the name "Weseed" was born, designed to invite people to join a community of investors contributing as seeds for future growth. We developed a clear, exciting, and inspiring identity with a fresh and colloquial tone that invites people to stay. Its visual system is based on the emotion of building the future securely and innovatively, day by day.
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Credits:
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